Tradition and Talent from the Heart of the Valley
NOW UNDER NEW MANAGEMENT
In the vibrant tapestry of the Coachella Valley's music scene, Mariachi Coachella℠, LLC stands out as a beacon of tradition and innovation. Led by the esteemed "Coach," a veteran musician with over five decades of experience in the mariachi world, this group is more than a band—it's a cultural legacy. Coach's profound dedication to the mariachi tradition shines through not only in his performances but also in his commitment to nurturing new talent. By bringing young musicians from the valley into Mariachi Coachella℠, he ensures that the spirit of mariachi music continues to thrive and evolve with each passing generation.
Mariachi Coachella℠ offers a rich repertoire that captures the essence of Mexican heritage, tailored to enchant audiences at live events, weddings, funerals, and serenades. Their performances are a blend of heartfelt passion and impeccable skill, creating unforgettable experiences for all who listen. Beyond live performances, Mariachi Coachella℠ is also available for video productions and recording work, bringing their authentic sound to a wider audience through various media.
Whether celebrating love, honoring memories, or simply enjoying a festive serenade, Mariachi Coachella℠ provides a soundtrack that resonates with depth and tradition. Their music is a bridge between generations, woven with the threads of history and the vibrancy of their culture. ¡Que Viva el Mariachi!
The Musical Journey of Maestro Fernando"Coach" Gonzales
OWNER AND Leader of Mariachi Coachella℠, LLC
Born into a family rich in musical tradition, "Coach" was destined to leave his mark on the mariachi world. Inspired by his older brothers, established mariachis themselves, and the legendary Lola Beltrán, a distant cousin on his father's side, Fernando’s musical journey began in his early childhood. Enthralled by the vibrant sounds and intricate techniques of mariachi music, he quickly became captivated, dedicating countless hours to listening to records and mastering the vihuela's challenging strumming patterns, known as "manicos."
By the age of 12, Fernando was already performing alongside his brothers, contributing to the family income and helping to support his parents who worked as farm laborers. His talents blossomed rapidly, and his first big break came when he joined his brothers as the house band at the historic Million Dollar Theater, a prestigious gig that catapulted him into the spotlight with many well known artists such as Vicente Fernandez, Vicky Carr, and Juan Gabriel. It wasn't long before he caught the eye of larger mariachi groups.
Fernando’s reputation as a gifted musician continued to grow, leading him to join Mariachi Los Gallos, and later, Mariachi Los Galleros de Pedro Rey. It was with Los Galleros de Pedro Rey that he (known as Cochero then) not only recorded an album but also collaborated on the track Las Brisas with none other than Ringo Starr, further solidifying his place in the world of professional music.
Over the years, Fernando has navigated an expansive musical career across California and Nevada, engaging in a variety of projects including recording collaborations, residencies, and releasing three studio albums with his long-time musical partner, Paraguayan harpist Ernesto Franco. His talents have also led him to appearances on television and in film, including the Showtime series "Resurrection Blvd" and the movie "The Entertainers" starring Bob Newhart.
Beyond his artistic pursuits, “Coach” is dedicated to nurturing new talent and preserving the rich heritage of mariachi music. He established the Armonía Music Center, a nonprofit that provides free mariachi music lessons to children from diverse economic backgrounds across Southern California.
Today, as the maestro of Mariachi Coachella℠, Coach continues to inspire and lead by example. Under his direction, Mariachi Coachella℠ not only entertains and moves audiences but also serves as a platform for the next generation of mariachi musicians, ensuring that this rich cultural heritage continues to resonate and inspire.
